MotorCity conducted extensive research on various content strategies for their new 4K Video Walls with the guidance of Render Impact. The casino-hotel commissioned Render Impact, a motion graphics and animation agency, to create a feeling of live, contemporary life using three-dimensional computer animation to have a waterfall fall over and interact with their logo as one of the featured content pieces for the new video walls. MotorCity Casino Hotel dawned a new face using a melodic waterfall and other pieces of captivating, animated content for their new casino entrance 4K video walls.
Render Impact’s relationship with MotorCity Casino Hotel continues to grow as they add new 4K video walls.
